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Transparency and traceability are fundamental principles of Carapelli’s sustainability approach. The privilege to be welcomed into the kitchens and hearts of our consumers is an honor that carries much weight for us. Therefore, we have made a commitment to ensure that Carapelli bottles are produced and distributed in a transparent and traceable manner – one in which consumers are provided with the detailed and verifiable story of its journey from groves to table.

To bring this reality to life, we have partnered with technology leaders such as IBM and the company’s Food Trust platform. Our Carapelli 100% Italian product, for example, features Blockchain-backed QR code technology that guarantees traceability, empowering consumers with trusted verification of origin and quality.

Never before has olive oil conveyed so much information: olive oil lovers can now receive information, education, and enjoyment with a visual journey of discovery into the variety of olives grown by our dedicated farming families and the expansive world of unique flavors that come together to create the premium taste of Carapelli extra virgin olive oils.

Thanks to the adoption of Blockchain technology, QR codes and other accessible digital technologies help us extend traceability and transparency in all aspects of our quality and production. As a leader in the industry, it is our responsibility to take on groundbreaking initiatives and set new standards for the industry and network.

To further support farming communities, we have developed Deoleo’s Sustainability Protocol and partnered with the independent testing body Intertek since 2018 to institute an EVOO-certified production program, which inspects, tests, and verifies Carapelli’s holistic approaches to sustainability across four areas: social, economic, environmental, and quality.

This measure ensures decent and meaningful employment that promotes inclusive entrepreneurship, food safety and optimal quality production. It additionally comes with our pledge to preserve water, energy, soil, and biodiversity. Some of the initiatives we are most proud of to date include using soil as a carbon sink, defending against soil erosion and structural degradation, and addressing issues of substrate compaction and nutrient optimization. We are confident that as we continue to evolve and expand our efforts, we can better protect local environments and care for our world while continuing to deliver on our promise for an exceptional final product that has been created from a place of love.

Deoleo’s Sustainability Protocol is an expression of our love for the land, respect for the olive grove and a commitment to Growing Together with farming families, enabling them to thrive while ensuring they play a critical role in our mission of environmental protection.

For us, Growing Together means holding ourselves to the highest level of accountability for the benefit of people in the communities in which we work – as well as delivering the utmost confidence in quality and assurances in the transparency of our final product.